Yellow Pages is a leading digital media and marketing solutions company in Canada. Join Martin De Backer of TagCommander who will present the Yellow Pages case study – a marquee implementation of marketing agility in support of an ambitious digital transformation.
In this workshop you will learn:
- Why marketing agility is foundational to Yellow Pages’ ongoing digital transformation.
- How its tag management project enabled simplified governance of its portfolio of e-marketing tools.
- Why page load performance was a decisive factor in its tag management platform selection process.
- How it overcame its data collection, data distribution, and data insight challenges across its digital properties and channels.