Session 1 : What is Quality Content and How to Create it
Time : 13.30 to 14.15
Content marketing relies on the creation of quality content. Good quality content will get shared, linked, and will provide huge PR and SEO benefits, as well as direct traffic and conversions. But what is quality content? Ian Harris looks at the science behind what defines quality content from both a user perspective and also a Google / SEO perspective. Armed with the science behind quality, it is much easier for you to replicate it time and time again. You will see examples of this in action and take away some actionable insights into how to make your content marketing better.
Session 2 : Retail PPC Agency Secrets: Maximising ROI & Getting the best from your agency
Time : 14.30 to 15.15