Retail marketers have a number of fantastic opportunities at their fingertips to optimise email in line with their other digital marketing channels to increase sales. The challenge is often where to start.

Join Pure360 email marketing experts, Katie Finch and Tom Howes, who will guide you through how Bravissimo, Lulu Guinness and Shoe Zone overcame this challenge to increase their online sales. Katie and Tom will also provide a number of best practice retail email marketing tips and strategies you cannot afford to miss.

By attending this seminar you will learn how:
- Bravissimo achieved a 69% increase in campaign ROI
- Lulu Guinness use Viral Promotions to gain 56% increase in list growth
- Shoe Zone increased web traffic from email by 150% year on year
- To increase customer engagement in your campaigns to increase sales