Digital Sales & Marketing


Digital marketing is increasingly complex but retailers keen to gain the competitive edge are fast realising that getting to grips with digital can offer seemingly endless opportunities to form more direct customer connections and deliver high impact results and ROI. How can digital be leveraged to help shape a customer-centric culture and deliver more compelling customer experiences? How can data, journey mapping and personalisation be used to create more targeted campaigns to drive behavioural change? How can content, social, search and other digital marketing tools deliver customer satisfaction and bottom line results? How can you measure success across channels? These are just some of the questions that will be addressed in Digital Marketing.

Embracing the Digital Today By Bringing the Customer into Boardroom – Celia Pronto, Group Marketing and Ecommerce Director &  Member of the Board, Ford Retail video
Social Media to Tap into Customer Mindsets and Drive Forward Business Strategies – Claire Higgins, Head of Digital Marketing, Selfridges
From Distraction to Dream – putting email at the heart of your multichannel marketing- Skip Fidura, Client Services Director, dotmailer
Managing your Corporate Reputation in the Digital Today - Bruce Daisley, Managing Director  UK, Twitter coming